The head of operator BGaming has spoken out about involving players in the development.
At the end of January, the editors of all slots online casino, an information portal on gambling entertainment, expanded one of their popular columns: introductions to specialists in the gambling business. Marina Ostrovtsova, now the head of the above-mentioned company, answered the publication's questions.
In her interview to the portal, Maria highlighted the aspects of interaction and communication with the player and the target audience. The important points of her speech are briefly presented in our material.
First and foremost, Ostrovtsova spoke about her love for BGaming and the company she runs. "It's an amazing team," Maria said. The head noted how important it is to be involved in your business to create high quality content. The company has a "cool engine" on which new slots are developed.
When asked about collaboration with SoftSwiss, of which BGaming is an internal division, Maria clarified: they are a separate company. The relationship remains purely legal. The BGaming brand was registered back in 2012, but the company began fully operating as a unique player in 2018.
Ostrovtsova talked about the year's innovations: in particular, we are talking about a very extensive renewal of the range of available games. For example, Elvis Frog in Vegas and All Lucky Clovers gained popularity during the year.
How exactly does one achieve communication with the player? Maria answers that over the year there has been a thorough gathering of operator statistics, as well as a series of live tests and voting: slots have been tested on a real audience. The head of the studio hopes to attract a live audience right during game development to listen in. This, in her view, is a very effective insider.
Moreover, Ostrovtsova talks about the importance of observing trends, including outside the gambling industry. Creating an eventfulness or following an eventfulness is essential to the functioning of a successful casino. For example, the very classic slot Fruit Million was a huge success last year: the game climbed to number eight in the GGR. So, according to Maria, the key to its popularity is that the slot is a chameleon: it changes its visuals throughout the year, and the design is always updated best paypal casino before the holidays.
It is worth noting the director's opinion on crypto betting: Maria noted the relevance of decisions to introduce such currency. BGaming has been working with the crypto audience for some time now, stating that they started this process as one of the first.
As for future plans and prospects, Ostrovtsova says she does not foresee integrating her machines into land-based casinos. She firmly believes that the development of the gambling industry lies entirely within the realm of online entertainment.